International SEO involves ensuring search engines can make sense of content created for different countries and/or languages. Also called "international geotargeting" optimizing your site for people of varying nationalities, from different countries, who speak different languages requires a bit of planning and some simple code so you can ensure you're providing international audiences with the right content and the best experience.

This page serves as a hub for content about international SEO, and you'll find guides, articles and blog posts suitable for all skill levels.

The Guide to International Website Expansion

This guide is here to help you go down the international expansion path on the web, focused on ensuring your users see the right content for their query in the search engines. It is all about international expansion from a technical standpoint, and will grow with your business over time.

All Skill Levels

The New Local Search Ecosystems & Citation Sources That Matter in 2017

Presented by Darren Shaw at MozCon Local 2017

Which citation sources matter today, and how have the Local Search Ecosystems evolved? Darren will release updated ecosystems for the US, Canada, UK, Australia, Germany, & Brazil, and show you how to identify the best citation sources, giving you clear, research-backed direction on which citation sources you should be focusing on in 2017.


How to Build Links for International SEO

Getting links from foreign markets might be one of the most complex activities in an International SEO project. In this webinar, Aleyda Solis shares the best practices, relevant criteria, the process to follow, and the most common scenarios with examples in order to run a successful international link building process.


International Keyword Research

The first step to international SEO is optimizing your keywords to the non-English searcher. Learn how to choose the right keywords for most languages without the need to become fluent in another language.


40+ Tools to Advance Your International SEO Process

When expanding your web presence to include international audiences, you're faced with a new set of challenges. In this post, MozCon 2013 speaker Aleyda Solis offers 40+ tools to help your marketing reach farther than it ever has before.


The International SEO Checklist

Aleyda shares her International SEO Checklist, with a step-by-step guide to everything from assessing the international SEO potential to targeting an international audience and the development of an internationally targeted site. Dig in!


5 Takeaways from Earning Links in 130 Countries

What can you do if link building opportunities are scarce in your country? Kerry Jones shares five solutions learned from building links in over 130 different countries.


Achieving an SEO-Friendly Domain Migration - The Infographic

Domain migrations are one of those activities that even if in the long-term can represent a benefit for an SEO process -- especially if the new domain is more relevant, has already a high authority or give better geolocalization signals with a ccTLD -- can represent a risk for SEO because of the multiple tasks that should be performed correctly in order to avoid potential non-trivial crawling and indexing problems and consequential lost of rankings and organic traffic.


The 15 Most Popular Myths About International SEO, Debunked

If you've been hesitant to start on a global site strategy, the obstacle standing in your way may be nothing more than a myth. Kaitlin McMichael explains the most common misconceptions in international SEO and what you really need to do to harness the power of the international market.


The Top Myths about International SEO

In this webinar we'll discuss some of the persistent myths surrounding international SEO and cover how best to build and execute a solid international SEO strategy, including the importance of choosing the right site structure for your business, localization as it relates to ranking, which language tags you need to use.


Content Marketing China-Side

China has the world's biggest internet population, yet is a place where all the familiar social platforms and established content mantras simply don't apply. This webinar runs through a breakdown of China's key social media platforms and types of content that work.

More than Words: Localizing Your International Content

Presented by Zeph Snapp at MozCon 2014

Zeph takes you beyond the technical implications of international SEO, showing you real life examples of how to leverage your existing content in other languages.

International SEO and the Future of Your ROI

Presented by Aleyda Solis (she/her) at MozCon 2013

Take a bold step into the international market. Aleyda will walk you through how to calculate the possible ROI of international sales, how to sell it to your boss or client, and the practical how-tos of international implementation on your site.

International SEO: Analyzing What Makes a Site Rank in One Country vs. Another

Presented by Hannah Smith at MozCon 2011

In addition to providing actionable advice on how best to tackle International SEO; with the help of Distilled's talented research team, Hannah sets out to prove which international ranking factors are really important; and therefore how to leverage the right signals to achieve multi-nation dominance (or the right single nation targeting).

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